January 17, 2013
One day a special material arrived: a heavy lorry tarpaulin. It was red on one side and blue on the other. What could be done with that? In order to transform it into an item of clothing, it was put into a washing machine with water and pumice stone and washed, for hours, in order to soften its structure, subduing it.
The first prototype had an incredible feel, but it looked entirely outside of C.P. Company’s vocabulary. It did not belong to the label.
FW '982 '983 Tela Stella
As a result, a decision was made to create seven jackets in that unique fabric, known as “Tela Stella”, and to give the collection a name: Stone Island. Stone Island had a marine feel, reminiscent of oilskins that have been corroded by the sea, as well as a military feel, arising from the background of research undertaken up until that time. The name too, evoked the love for the sea and the treatment used to create the garments. The badge – the embroidered fabric label that has distinguished the brand since the first season – held the Compass Rose and was displayed like an insignia on a military garment.
It was an immediate success.
A star was born.