Forme D'Expression

KOEUN PARK, SEOUL BORN, STUDIED HAUTE COUTURE WORKMANSHIP AND DESIGN AT THE ECOLE DE LA CHAMBRE SYNDICALE DE LA MODE PARISIENNE, IN FRANCE. AFTER GIORGIO ARMANI AND DONNA KARAN WHERE PARK HAD SET THE CORNERSTONES AS BOTH MEN'S AND WOMEN'S DESIGNER, SHE STRUCK OUT TO LAUNCH HER OWN PRIVATE LINE OF WORK, COLLABORATING AND EMBRACING THE CRAFTSMEN IN THE UMBRIA REGION, IN ITALY. IN 2004, PARK LAUNCHED HER FIRST CLOTHING LINE 'FORME 3'3204322896', IN PURSUIT OF A MORE PERSONAL APPROACH TO DESIGN. THE PHILOSOPHY - THE NAME FORME 3'3204322896 - PRONOUNCED "FORME D'EXPRESSION", IS EXTRACTED FROM THE NUMERIC KEYS OF HELVETICA - FRACTION FONT. MUCH LIKE THE CLOTHING IT REPRESENTS, THE NAME IS ABOUT CONVERSION AND INDIVIDUALITY. THE PHILOSOPHY IS TO CREATE DIFFERENT FORMS OF HUMAN EXPRESSION THROUGH THE GARMENTS THAT ARE NOT JUST FASHION ITEMS BUT SOMETHING BEYOND - BEAUTIFUL FORMS AS RESULT OF THE EXQUISITE BLENDING OF ARTISAN CRAFTSMANSHIP AND INTELLIGENCE. PARK ACHIEVES THIS PHILOSOPHY THROUGH THE UNCOMPROMISINGLY TAILORED AND METICULOUSLY CONSTRUCTED CLOTHING THAT ARE OFTEN BUILT ON SIMPLE GEOMETRY OF PATTERN THAT EVOLVES INTO AN UNEXPECTED VOLUME, EXPERIMENTAL FABRICATIONS AND SPECIAL TREATMENTS OBTAINED THROUGH IN-HOUSE ORGANIC EXPERIMENTS.