October 21, 2010

Forme D'Expression

Forme D'expression (actual name Forme 3.3204322896, created by decoding numeric orders that make up the Helvetica-Fraction font) is all about conversion and individuality. Founder and designer, Koeun Park, believes that garments should evolve with the wearer while standing on their own. They should work together over time.

Park spent her youth building and constructing anything that inspired. A BA in Fashion at Seoul National University was followed by studies at the Ecole de la Chambre Syndicale de la Couture Parisienne. Subsequent roles included apprenticeships at Christian Lacroix and Nina Ricci, and senior designer of Giorgio Armani's black line.

Linen and wool fibres are mainstay materials, chosen for their potential to evolve under a variety of treatments. Each piece is meticulously constructed and designed to have a life of its own, rather than take on the prestige of the label's name. This allows fans to really own and continue to mould the clothes they choose and wear.